5 SEO Tips To Get Started With
Here at Symposium, we realize that SEO can be a complicated, confusing affair. Here are 5 SEO tips that you can use to get started on the right path.
"I had no idea this was broken!"
Building a strong SEO Strategy always starts with introspection and an understanding of the current state of health of your website. A lot of times, in the initial report, we'll find things for clients that they had no idea were broken or, even worse, that legacy pages were driving traffic to a portion of the site that has not been updated or monitored. Here are a few tips to get started with understanding your current state of affairs.
1. Test Everything
This should sound obvious, but you'd be surprised how frequently we run into clients that do not have a crucial part of their website working. We've even seen contact forms that weren't operating correctly, resulting in untold numbers of emails and potential customers not going through! You need to make sure that everything your site needs to do its doing correctly. One potential customers come into the site, you wouldn't want to turn them away without knowing it.
2. Get Baseline Site Metrics
Do you have any dead links, 404s or page crawl errors? Now is the time to find out. There are several online tools which you can use to identify any major issues that your site might be experiencing. If you're focusing on the wrong keyword in your page and aren't optimized for relevant content to be found, it could be a serious detraction away from your standings and pointing the wrong audience in your direction. This will give you a good sense of where to go.
3. Plan, plan, plan
There's no sense in trying to fix something without a plan on how to do so. The best thing you can do is write out a roadmap for fixing any issues and going page-by-page to make sure that these issues are fixed. This can be a tedious task at times, so its best to have something to look back at and keep track of your progress using either a strong task management or project management system to monitor progress.
SEO is an ongoing effort and an exercise in patience to try and figure out what works. Having said that; making sure your content is optimized is crucial as a first step. So now that you've got your issues identified and a plan of action for how to tackle them, start executing. It's important to be able to focus on one page at a time and go line by line and optimize it in the best way you can. If you start doing a little bit at a time on each page it'll be very easy for you to lose focus and forget what you've already done. So pick a page (Usually your home page is a great place to start) and don't stop working on it until you're satisfied with its performance. There are several online tools available to help measure page performance and SEO readiness, so rely on those to help guide your efforts. Go through this process on all of your pages until you're ready to move on.
That's all for now, we hope you'll find these tips helpful in getting your bearings and starting your SEO journey. Remember, if you need help you can always Contact Symposium and we'd be more than happy to get you started and work with you! Enjoy your Sunday, and we look forward to connecting with you.