Illustrates Growing Importance of Content Optimization for Public Relations
Eatontown, NJ (March 23, 2010) – Utopia Communications, Inc., a top-tier national public relations firm, has formed a strategic alliance with Studio Symposium of Bricktown, NJ, a fast-growing web and search engine optimization (SEO) company.
Ann Subervi, Utopia’s CEO notes that with today’s 24-hour news cycle, organizations and their stories can get lost in the clutter of the Internet. “Since public relations firms take the lead in developing content and messaging for clients, it only makes sense that we bring clients the ability to optimize that content on the web to heighten visibility and amplify their voice.”
“Optimized content is far more likely to drive interest,” said Chris Culos, director of business at Studio Symposium. “With the exponential growth of social media and the Internet, there are millions of pages for search engines to crawl. Those that are optimized will have greater visibility and offer a better return on investment.”
By increasing the presence of a web page via search engines through behind-the-scenes methods such as META tag and keyword optimization, natural rankings will increase, driving targeted traffic in a way that was formerly impossible.
“Public relations is only effective when a crafted message reaches the right audience in a way that leads them to action,” said Subervi. “Merely posting a press release or information on a website or online news room doesn’t necessarily mean your audience will find it. By partnering with Studio Symposium, we are doing a better job of linking a message to its intended targets.”
Subervi cited the example of a very effective publicity initiative that captures the attention of the target audience, but may not leave them remembering a client’s web address. Without effective SEO content, users’ web searches for that company could land them on the web site of a competitor.
While public relations and SEO are a natural fit, both Culos and Subervi admit that their alliance goes one step further in that they share a commitment to client service and ethical integrity. “Utopia is a great company to work with, and they have an excellent reputation,” said Culos. “We’re looking forward to sharing our resources to benefit our respective client base.”
Studio Symposium also offers desktop software solutions, mobile software solutions and web design in addition to SEO.
About Utopia Communications: Utopia Communications, headquartered in Eatontown, NJ, is an ethically focused public relations practice which represents organizations, ideas, people and companies that enhance the human condition and which operate within a strongly principled framework. The agency has offices in Miami, Cincinnati, Houston, Denver, and Walnut Creek. For more information about Utopia Communications, please visit http://www.utopiacommunications.biz or call (888) 321-UTOPIA.
CONTACT: Lauren Philippi Utopia Communications, Inc. (732) 542-9100 x.112 lauren(at)utopiacommunications.biz