The Effect of Small Business Blogging
Yes, blogging can help drive sales. Period.
The Effect of Blogging on Traffic
People don't see the value in telling a story. It's easy to understand this; why put resources towards someone talking about something when it's not doing anything to increase your bottom line? The simple answer is that this assertion is flat wrong. Blogging drives sales, period. Okay, while it’s not necessarily true that just writing something will automatically increase your sales (this isn’t Field of Dreams, after all), writing coupled with the right strategy to broadcast that content will help drive traffic an order of magnitude great versus not writing at all.
Don’t believe me? That’s fine, so let’s do a little exercise, shall we? Put on your blogging lab coats and let’s try something. Write something. Give me (yourself) 300 - 500 words on something that’s relevant to your business. Go ahead, I’ll wait.
Done yet? If so, congratulations. You’ve written some (presumably) quality content. Now, go broadcast that on your social media channels. Twitter / Facebook / Instagram / Google+ / anything at all where you currently have some sort of foot print.
Bake for 24 hours.
Great! Now check your analytics. Did you see an increase in traffic to your site? Chances are you did. Check your Twitter activity. Your Facebook likes / post reach, your LinkedIn metrics. Did they all go up? Again; chances are you did.
The Cold, Hard Numbers
Not convinced? Keep doing it. 11+ times / month. Then get back to us. We aren’t saying this to be sarcastic, but studies have shown that companies that write between 15 - 20 times per month on their site and share that article through proper channels see an average bump of 3,500% in traffic and leads versus sites that create very little or no content at all. As a matter of fact; Hubspot, the marketing solutions company and brilliant people that they are; measured exactly this over 13,500 of their customers. Here’s what they found:
Effect of Monthly Blog Posts On Traffic
Effect of Monthly Blog Posts on Leads
Effect of Total Blog Posts on Traffic
Effect of Total Blog Posts on Leads
So what are the key take-aways here? However much content you have, you probably need more. In the vast majority of cases, an increase in blog post count is directly related to the total traffic that comes into the site, leading to an increase in organic leads and arguably to an increased number of sales.
If you ever need content written to get started on your journey for web relevance; contact us to get started.
Until next time